In the UK, beginner UGC creators typically charge £50–£150 per video, standard creators £150–£500, and premium creators £500–£2,500 — while talent-led flagship work can reach £2,500–£10,000+ — plus separate fees for paid ad usage, whitelisting and raw footage. Treat these as negotiating anchors, not fixed prices: your rate depends on your niche, skill, production level and demand.
UGC rates per video by level
| Level | Per video (GBP) | What it usually means |
|---|---|---|
| Entry | £50–£150 | Simple phone-shot demos while you build a portfolio |
| Standard | £150–£500 | Reliable, scripted, ad-ready video — most working creators |
| Premium | £500–£2,500 | Presenting, concepts and higher production values |
| Talent-led flagship | £2,500–£10,000+ | Real audience reach, full shoots and usage buyouts |
Don’t let the ceiling intimidate you or the floor anchor you low. Most creators start in the entry band and climb as their portfolio, niche authority and production quality grow — the jump to premium is about the value you create, not how long you’ve been going.
A sample starter rate card
| Item | Price (GBP) |
|---|---|
| 1 UGC video | £150 |
| 3 videos (package) | £400 (£133 each) |
| 5 videos (package) | £650 (£130 each) |
| Extra hook / CTA variation | +£30–£50 each |
| Raw footage | +30–50% of base |
| 48-hour rush | +25% |
| Whitelisting / Spark Ads | +30% of base per month |
| 12-month paid ad licence | +100% of base |
Usage rights: the fees beginners miss
Your base rate should only cover a finished video with standard organic use. Everything beyond that is a separate, chargeable right — this is where creators leave the most money on the table.
| Right | What it means | Typical uplift |
|---|---|---|
| Organic | Brand posts on their own channels | Included / +10–20% |
| Paid usage | Brand runs it as ads | +25–50% (30–90 days) |
| Whitelisting / Spark Ads | Ads run from your handle | +30–50% (30–60 days) |
| Perpetual | Forever rights, no expiry | +100–200% of base |
How to price with confidence
- Price on deliverables and rights, never on “how it feels”
- Require a 50% deposit before you start filming
- Never include unlimited, perpetual, paid rights inside a base rate
- Re-license when a usage window expires — that’s recurring income
- Say no to “pay in exposure” once you have a portfolio; go paid fast
Frequently asked questions
How much do UGC creators charge in the UK?
In the UK, entry-level UGC creators typically charge £50–£150 per video, standard creators £150–£500, and premium creators £500–£2,500. Talent-led flagship work — creators with real reach shooting full productions — can run £2,500–£10,000+ per video. On top of the base rate, creators charge extra for paid ad usage (+25–50%), whitelisting (+30–50%) and raw footage (+30–50%). These are ranges, not guarantees — rates depend on niche, skill, production level and demand.
What are usage rights in UGC?
Usage rights define how a brand may use your content. Organic use (posting on their own channels) is often included in the base rate. Paid usage (running it as ads) and whitelisting (running ads from your handle) are charged as extra fees, and perpetual rights command the biggest uplift. Always state scope, platforms and duration.
Should I charge per video or per package?
Both. Set a base per-video rate, then offer bundle packages (e.g. 3 or 5 videos) at a modest discount to win bigger single deals, and price add-ons like extra hooks, raw footage and rush delivery separately.