In the UK, beginner UGC creators typically charge £50–£100 per video, intermediate creators £100–£170, and experienced creators £170–£300+ — plus separate fees for paid ad usage, whitelisting and raw footage. Treat these as negotiating anchors, not fixed prices: your rate depends on your niche, skill and demand.
UGC rates per video by experience
| Experience | Per video (GBP) |
|---|---|
| Entry-level (under 3 months) | £50–£100 |
| Intermediate (3–12 months) | £100–£170 |
| Experienced (2+ years) | £170–£300+ |
A sample UGC rate card
| Item | Price (GBP) |
|---|---|
| 1 UGC video | £150 |
| 3 videos (package) | £400 (£133 each) |
| 5 videos (package) | £650 (£130 each) |
| Extra hook / CTA variation | +£30–£50 each |
| Raw footage | +30–50% of base |
| 48-hour rush | +25% |
| Whitelisting / Spark Ads | +30% of base per month |
| 12-month paid ad licence | +100% of base |
Usage rights: the fees beginners miss
Your base rate should only cover a finished video with standard organic use. Everything beyond that is a separate, chargeable right — this is where creators leave the most money on the table.
| Right | What it means | Typical uplift |
|---|---|---|
| Organic | Brand posts on their own channels | Included / +10–20% |
| Paid usage | Brand runs it as ads | +25–50% (30–90 days) |
| Whitelisting / Spark Ads | Ads run from your handle | +30–50% (30–60 days) |
| Perpetual | Forever rights, no expiry | +100–200% of base |
How to price with confidence
- Price on deliverables and rights, never on “how it feels”
- Require a 50% deposit before you start filming
- Never include unlimited, perpetual, paid rights inside a base rate
- Re-license when a usage window expires — that’s recurring income
- Say no to “pay in exposure” once you have a portfolio; go paid fast
Frequently asked questions
How much do UGC creators charge in the UK?
In the UK, entry-level UGC creators typically charge £50–£100 per video, intermediate creators £100–£170, and experienced creators £170–£300 or more. On top of the base rate, creators charge extra for paid ad usage (+25–50%), whitelisting (+30–50%) and raw footage (+30–50%). These are ranges, not guarantees — rates depend on niche, skill and demand.
What are usage rights in UGC?
Usage rights define how a brand may use your content. Organic use (posting on their own channels) is often included in the base rate. Paid usage (running it as ads) and whitelisting (running ads from your handle) are charged as extra fees, and perpetual rights command the biggest uplift. Always state scope, platforms and duration.
Should I charge per video or per package?
Both. Set a base per-video rate, then offer bundle packages (e.g. 3 or 5 videos) at a modest discount to win bigger single deals, and price add-ons like extra hooks, raw footage and rush delivery separately.