For brands
Hire UGC creators in the UK
Social Creator Club is the UK network of vetted UGC creators behind Social Spark. We match your brand with creators who produce authentic, ad-ready video you own and run — briefed, delivered, and paid out in one place.
Beat ad fatigue
A steady stream of fresh, native-looking creative to test across Meta and TikTok.
Own the content
You own the assets and the usage rights — run them as ads, on-site, or on Amazon.
No roster to manage
We handle briefing, delivery, revisions and creator payouts through the platform.
UGC vs influencer marketing for brands
| UGC | Influencer | |
|---|---|---|
| You pay for | Content you own + run yourself | Reach to their audience |
| Distribution | Your ad account + channels | Their profile |
| Creative testing | High — many assets, fast | Limited to their posts |
| Cost per asset | Lower | Higher |
How it works
Pricing
No membership
You don’t pay us to find creators. You pay creators to make content.
There’s no subscription, no seat fee and no minimum spend to use Social Creator Club. Signing up, browsing the network and posting briefs are all free — and stay free. We only earn when you actually book someone.
Join free
Create a brand account in under a minute. No card, no contract.
Post a brief
Browse the network and brief as many projects as you like — still free.
Pay when you book
The creator’s rate, plus a flat 15% service fee. Nothing else.
What creators charge
You set the budget on your brief, and creators apply at their own rate — so you always know the cost before you commit. UGC spans a wide range: a simple phone-shot demo and a scripted, talent-led production are both “UGC”, but they’re priced worlds apart. These are the levels you’ll see on the network:
| Level | Typical rate per video | What you get |
|---|---|---|
| Entry UGC | £50–£150 | Volume testing — simple, authentic phone-shot demos |
| Standard UGC | £150–£500 | Most briefs — reliable, scripted, ad-ready delivery |
| Premium UGC | £500–£2,500 | Hero creative — presenting, concepts, higher production |
| Talent-led flagship | £2,500–£10,000+ | Creators with real reach — full shoots, usage buyouts |
Two things sit on top of the base rate, and both are optional: paid-ad usage rights (typically +25–50%) if you want to run the content as ads, and whitelisting (typically +30–50%) if you want to run it from the creator’s own handle. Raw footage is usually +30–50%. Ask for what you need in the brief and creators price accordingly. At the flagship end, production and full usage buyouts are usually built into the quote.
What we charge
15%
service fee on top of the creator’s rate — that’s the whole fee.
Creators keep 100% of what they quote — we don’t take a cut from them. That’s deliberate: it’s why good creators join us instead of platforms that skim 20% off their side. Our fee covers vetting, the brief and delivery workflow, revision handling and creator payouts.
Bookings are currently arranged with our team once you’ve chosen an applicant — in-app checkout is rolling out shortly. The 15% is the same either way, and you’ll always see the total before anything is agreed.
Worked example
- 3 videos at £120 each
- £360
- Our service fee (15%)
- £54
- You pay
- £414
The creator receives the full £360. No listing fees, no per-application charges, no lock-in.
Or let us run it done-for-you
Self-serve suits brands with someone in-house to brief, review and chase creators. If you’d rather hand the whole thing over, Social Spark runs it as a managed service — sourcing, briefing, creative direction, revisions and payouts — and you just receive finished, ad-ready content. Creator fees are included in the prices below.
Sprint
£1,250one-off
5 videos · £250 per video
A single batch to test creative, launch a product, or fill a content gap.
- Creator sourcing + briefing
- Creator fees included
- One revision round per video
- Ad-ready delivery
Always-on
Most popular£1,950per month
10 videos a month · £195 per video
A steady drip of fresh creative so your ad account never runs dry.
- Everything in Sprint
- 22% less per video than a one-off
- Monthly creative direction call
- Rolling creator rotation
- Paid-ad usage rights included
Premium production
Custom
Talent-led shoots · £2,500–£10,000+ per video
Creator-led shoots, booked talent, scripted concepts, usage buyouts and multi-market — priced on scope.
- Creators with real audiences + booked talent
- Full production shoots, not phone-shot UGC
- Whitelisting + perpetual usage buyouts
- Multi-market rollout + dedicated strategist
Two minutes, and you choose whether we call or email.
Ready to brief your first creators?
Post a brief yourself and get matched with vetted UK creators — free. Or let us run the whole thing done-for-you.
Done-for-you
Tell us what you need
Two minutes now saves a discovery call later. Give us the shape of the work and your budget, then choose whether we book a call or reply by email.
Frequently asked questions
How much does UGC cost for brands in the UK?
It depends on the level. Simple phone-shot UGC starts around £50–£150 per video, standard scripted UGC runs £150–£500, premium creative £500–£2,500, and talent-led flagship productions with creators who have real reach can run £2,500–£10,000+ per video. Paid-ad usage (+25–50%) and whitelisting (+30–50%) are optional extras. Even at the premium end it is typically cheaper per asset than studio production while converting better in paid social.
Is there a membership or subscription fee to hire creators?
No. Creating a brand account on Social Creator Club, browsing the creator network and posting briefs are all free, with no subscription, seat fee or minimum spend. You only pay when you actually book a creator.
What fee does Social Creator Club charge?
A flat 15% service fee on top of the creator’s rate when you book them. Creators keep 100% of the rate they quote — we take nothing from their side. For example, three videos at £120 each costs £360 to the creators plus a £54 fee, so you pay £414.
How is UGC different from influencer marketing?
With influencer marketing you pay for reach to someone’s audience. With UGC you pay a creator to produce content your brand owns and runs on your own channels and ads — so you control distribution and can test creative at scale.
Can Social Spark manage the whole thing for us?
Yes. Done-for-you is a managed service run by Social Spark covering creator sourcing, briefing, creative direction, revisions and payouts, with creator fees included. It starts at £1,250 for a one-off batch of five videos, or £1,950 a month for ten videos a month on an always-on basis.
How do I get started hiring UGC creators?
Create a free brand account and post your first brief — vetted creators from the Social Creator Club network apply, and you pick who to book. If you would rather not manage it yourself, send a done-for-you enquiry and the Social Spark team will run it end to end.
Are you a creator instead? Start with Creator Kickstart