For brands
Hire UGC creators in the UK
Social Creator Club is the UK network of vetted UGC creators behind Social Spark. We match your brand with creators who produce authentic, ad-ready video you own and run — briefed, delivered, and paid out in one place.
Beat ad fatigue
A steady stream of fresh, native-looking creative to test across Meta and TikTok.
Own the content
You own the assets and the usage rights — run them as ads, on-site, or on Amazon.
No roster to manage
We handle briefing, delivery, revisions and creator payouts through the platform.
UGC vs influencer marketing for brands
| UGC | Influencer | |
|---|---|---|
| You pay for | Content you own + run yourself | Reach to their audience |
| Distribution | Your ad account + channels | Their profile |
| Creative testing | High — many assets, fast | Limited to their posts |
| Cost per asset | Lower | Higher |
How it works
How much does UGC cost?
UK UGC generally ranges from around £50–£100 per video for newer creators to £170–£300+ for experienced creators, plus usage and whitelisting fees. See our UK UGC rates guide for the full breakdown.
Ready to brief your first creators?
Post a brief yourself and get matched with vetted UK creators — free. Or let us run the whole thing done-for-you.
Frequently asked questions
How much does UGC cost for brands in the UK?
UK UGC typically costs from around £50–£100 per video for newer creators up to £170–£300+ for experienced creators, with additional fees for paid ad usage and whitelisting rights. It is significantly cheaper per asset than studio production while often converting better in paid social.
How is UGC different from influencer marketing?
With influencer marketing you pay for reach to someone’s audience. With UGC you pay a creator to produce content your brand owns and runs on your own channels and ads — so you control distribution and can test creative at scale.
How do I get started hiring UGC creators?
Get in touch with the Social Spark team. We brief vetted creators from the Social Creator Club network, manage delivery and revisions, and handle creator payouts — so you receive ad-ready content without managing a roster yourself.
Are you a creator instead? Start with Creator Kickstart